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SEMPO State of Search Marketing Report 2011
The State of Search Marketing Report 2011, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 900 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.
MD at SEO Angels
10 October 2008 14:25pm
Unfortunately I had never heard of Glass House Randa; from their website and snooping through some of their articles they seem to be a reputable firm, although its hard to tell in this day and age!
Also, I wouldn't simply focus on SEO as stated, you will need to analyse both PPC and SEO priority to see what suits your business. Usually a combination of the two can be beneficial, depending on your industry. Although you do usually receive a lot more traffic from a top organic listing as opposed to a paid search listing in online marketing. It is still definately worth exploring the PPC route; even if it is for the additional exposure you will receive.
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
10 October 2008 15:54pm
Indeed. It's worth looking into the combination of Organic SEO and PPC too.