Help Measuring 'Total Visitor' Number To Site
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Managing Director at Invention Interactive Limited
16 September 2005 21:39pm
Hi all
I wonder if you could offer us some advice on a problem we are having measuring a 'total' number of visits to a site.
Currently, we are using a 'tagged' statistics system - adding Javascript to the web page which sends info on a 'real time' basis to a server. It's OK on most things, but doesn't seem able to give us a 'total' number of visitors for a given time frame, say a month.
So what we get is:
Unique Visitors - those who have visited for the first time in that month
New Visitors - those who have come to the site for the first time ever.
But what it doesn't seem to log is any subsequent (repeat) visits by those who may have come back after their first (Unique) visit in that month.
The implications of this are that if a site gets 100 Unique Visitors in a month, and those visitors come back 10 times during the same month, approx. 1000 'repeat visits' are not logged at all. Obviously, this makes a 'total visitor' number impossible to measure.
Is this inherent in all 'tagged' based stats programs? I have contacted the Tech Support of the makers of the package we are using in case we are misinterpreting the stats, but they aren't the best Support we have encountered and are not being very helpful.
I know that Web Trends 'on demand' package can break visitors down in this way, but it's really expensive, so any other recommendations are welcome.
Most of our sites are B2B and information based - so there is not really a need for the advanced e-commerce/purchasing analysis that I have seen in some stats packages.
Hope you may be able to help.
eTail Optimisation Specialist at Click Funnel Ltd
17 September 2005 08:03am
Hi there,
Webtrends has an overhyped reputation in the field of web analysis and besides has been superceded by a company called www.clicktracks.com. Have a look at their products. They offer a hosted service and you can also get a 14 day trial.
http://www.clicktracks.com/products/analyzer/hosted.php $49
http://www.clicktracks.com/products/optimizer/hosted.php $99
http://www.clicktracks.com/products/pro/hosted.php $179
Good luck!
Andrew Allfrey
www.e-prominence.co.uk
On 21:39:15 16 September 2005 Markd wrote:
-- at --
19 September 2005 12:04pm
Hi
What version of WebTrends are you using? You need to be very specific in terms of the product version.
Also, are you sure you are using Webtrends tagging based solution? Webtrends LIVE was superseded by Wetrends on demand.
Are you using Cookies to identify users? If so are they permanent or session cookies?
I agree that there are better alternatives to Webtrends at the lower end of the market. I recommend you look at Urchin by Google or HBX by WebSidestory.
Jon
Managing Director at Invention Interactive Limited
19 September 2005 12:15pm
Thanks for the help so far.
Jon - at the moment we are not using WebTrends at all, we are using HitsLink. Yes, we were looking at Webtrends On Demand product - it looks good but is very expensive.
Cookies are used - as far as I know they are session based. Do you know if the products you mention would solve the specific issue we have of measuring 'uniques', 'new' and 'repeat' visitors? A recommendation which addresses this issue would be very useful - obviously I will check them out.
Thanks again.
On 12:04:41 19 September 2005 jbovard wrote:
Managing Director at Invention Interactive Limited
19 September 2005 12:16pm
...meant to say that we would prefer a 'tagged' solution rather than log file analysis...
-- at --
19 September 2005 12:19pm
Both products would deal with the issue you mention. Clicktracks will too I believe.
If you are using session cookies then thats why you cant recognise repeat visitors. If the cookies is deleted when the users session ends, then they will be resissued a new cookie every time they visit again and thus the package is going report them as "new".
Jon
CEO at SciVisum.co.uk
23 September 2005 17:46pm
But worth checking first Mark, that they are session cookies, not ones that last longer. There are other ways to track users between sessions, but cookies is kind of the way everyone does it now...
But it sounds like you want 'total visits made' - rather than 'total visitors'?
Really need to get your head around the instructions etc for the webanalytics tools your using... they aren't always clear, and if you're more of a marketing than a tech type it's often plain double dutch!
But a 'total visits' per month really ought to be there - not 'visitors'
Deri
www.scivisum.co.uk
web portal testing and KPI metrics
Usability consultant at personal
26 September 2005 09:39am
Well,
I would try netracker (www.sane.com) as you'll get accuracy of visitor numbers as well as multiple visit recognition. A good example of multi visit recognition is where someone arrives from an offer, views several products a week later and almost a month later, purchases the product. How many people honestly associate the purchase with the initial offer - not many....
Regards,
Craig.
On 12:15:27 19 September 2005 Markd wrote:
Account Manager at Scientific Computers Ltd
27 September 2005 15:55pm
Jon,
If you want to try Nettracker with UK support talk with Scientific Computers.They are the UK distributors of the product and have a wealth of experience.
Tel 01293 403636
http://www.scl.com/products/sane/
Hope this helps.
Regards
Simon
On 09:39:57 26 September 2005 craigsullivan wrote:
Managing Director at Invention Interactive Limited
04 October 2005 12:38pm
Thought I would give an update to those who may be interested. Contacted Sane who in turn put me in touch with one of their UK resellers. After extended discussions, they said they couldn't provide the 'on demand' service we are interested in and said we would have to contact Sane in the US direct for this.
Got in touch with them 2 days ago - still waiting for a response!
I always think the standard of response and customer service following an initial enquiry is a good benchmark for the level of care and support offered in the future.
Hmmm....
On 09:39:57 26 September 2005 craigsullivan wrote: