director at juiceassociates
01 November 2002 18:13pm
We're currently looking at a few opportunities for a client, which involves using both premium rate voice and SMS services. To develop the opportunity properly we need to understand the service delivery model, especially the service provider/operator relationships, commercial structures and the relationships between the SPs and their clients.
Is there anyone in e-consultancy land who has recently worked in/with one of the aforementioned service providers that we could talk to for an hour or so to understand the industry? We'd ideally like to talk to someone who knows both the premium rate voice and SMS business.
Please email me on
Digital Lead, Asia Pacific at Ogilvy
05 November 2002 14:24pm
Hi Fiona - in my experience most SP's and operators will outline these structures etc quite openly. I might be able to offer anecdotal advice - or pass on some contacts - but I'm not the right person to sit down and talk you thru the details. My advice would be to contact the SP's and milk them for info.
The key thing is that these services are fairly simple. There are guidelines and issues (simple but crucial) that you'd need to follow, but these are well known and they shuold not present to many problems for you. One question you need to address at the outset is whether you are looking for a branded SP partner or a white service partner.
The SP's that I've come across are:
White branded: WIN, Flytxt, 12snap, redfig, Digital bridges,
Branded: itouch,Boltblue, Jippii
Let me know if you want some details
On 18:13:54 1 November 2002 fmcswein wrote:
>We're currently looking at a few opportunities for a
>client, which involves using both premium rate voice and
>SMS services. To develop the opportunity properly we need
>to understand the service delivery model, especially the
>service provider/operator relationships, commercial
>structures and the relationships between the SPs and their
>Is there anyone in e-consultancy land who has recently
>worked in/with one of the aforementioned service providers
>that we could talk to for an hour or so to understand the
>industry? We'd ideally like to talk to someone who knows
>both the premium rate voice and SMS business.
>Please email me on >call/email you upon return.
Undisclosed at Undisclosed
08 November 2002 09:24am
Delivery model for SMS / premium rate is a relateively straighforward one, as far as mobile telecoms go, dependent of course on exactly what you want to do - ie: the extent of online / back-end integration etc.
My advice is to steer clear of major companies and deal with one of the many small companies who provide SMS / premium rate services, and can integrate them together.
I've worked extensively with X-On Storacall (www.x-on.co.uk) and they can provide all of these services at very competitve rates with sound technical knowledge and a good turnaround. Give Paul Bensley a call on +44 (0) 1728 726 300 and he should be able to help, or at least outline the issues involved to you if you don't have any grounding knowledge in the area.
nb: I'm in no way affilated with this company but have a lot of experience in selling mobile data products via a combination of premium rate billing and SMS delivery, and have been very happy with the services provided.
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