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PR Account Executive at Immediate Future
20 May 2006 18:11pm
Hello
I was wondering if anyone can help me? I currently work in offline PR and I am really keen to get into online so I am looking for some advice on how to get into the industry?
I am 24 years old and I have been working in offline PR for 15 months, I thoroughly enjoy working in offline PR, however i have recently been learning more about online and it has totally inspired me. I was fortunate enough to attend a seminar in the power of online PR given by Ashley Friedlein at the Internet World Exhibition last week and i found it to be an exciting and fascinating topic.
Having spent most of this afternoon researching and furthering my understanding of SEO/ online PR I turned my attention to looking for potential recruiters. I work for a busy london based PR agency, who while being very good at offline barely dip their toe into online PR. At present I am at Senior Account Exec level, however my job search this afternoon proved unfruitful as I found no available exec level online positions and few companies that seemed to offer online PR services which we're based in London?
Unfortunately I don't know anyone who works in PR that has any knowledge of online so i don't really have someone I can ask for help. Therefore its probable that I'm going about this totally the wrong way, so I wondered if you could give me some advice on how to get into the industry at my level?
Any help that anyone can give me would be extremely well received!
Apologies for the long post and thanks in advance,
James
Director at LiaiseOnline Limited
21 May 2006 23:52pm
Evening James...
Probably the best way of getting into the market place is by writing articles about topics and offering them to websites...
Or by approaching websites you find interesting and asking if they need some help.
I run a website www.businessinberkshire.co.uk which had over 36,000 visitors in March to 160,000 pages and I constantly need copy.
The downside is we don't employ people... we work with partners... the long term win being that many people see your name against a variety of articles and if they like your style, they'll knock on the door... and you're free to take the opportunity as your not employed!
Read what Hugh McClelland wrote about BinB:
www.businessinberkshire.co.uk/businessinberkshire/extra711.html
Happy to talk through how we operate... 01753 852904.
Manager at Cisco Systems APAC
23 May 2006 15:15pm
Online PR for me has too aspects, which might interest you.
1. Feed search engines
- We regularly pump out articles that build our search engine ranking as an authority site on a particular subject. Google type search engines don't include an interesting rating in their algorithm yet....
If you like this try the e-commerce departments of major portals, who always have a need for interesting content either syndicated or fresh for their sites.
2. Real PR purposes
- This PR is really meant to be read by people, and therefore should be really interesting for real readers.
We like to do both kinds of PR.
Good luck finding a job.
PR Account Executive at Immediate Future
23 May 2006 20:51pm
Hi Huw and Dave,
Cheers for both taking the time to get back to me, your posts have given me some food for thought!
I'm pretty open to suggestion really at this stage re: which aspect of SEO PR I get into (according to Huw's breakdown that is) as i'm really keen to learn everything there is to know.
I checked out your site Dave by the way and read your creds which were pretty impressive! Although i think at this stage I'm not really ready for that, what i would really like is to work somewhere where i can learn first hand about the intricacies and techniques of applying PR online.
I'm really interested to know if anyone is aware of any recruiment agencies who recruit for SEO PR?
Alternatively, if anyone is aware of any agencies based in london who specialise in online PR I would be really grateful as i've only managed to find two.
Thanks a million,
James
On 15:15:48 23 May 2006 Huw_Hopkin wrote:
>Online PR for me has too aspects, which might interest
>you.
>
>1. Feed search engines
>
>- We regularly pump out articles that build our search
>engine ranking as an authority site on a particular
>subject. Google type search engines don't include an
>interesting rating in their algorithm yet....
>
>If you like this try the e-commerce departments of major
>portals, who always have a need for interesting content
>either syndicated or fresh for their sites.
>
>2. Real PR purposes
>
>- This PR is really meant to be read by people, and
>therefore should be really interesting for real
>readers.
>
>We like to do both kinds of PR.
>
>Good luck finding a job.
Director at immediate future- social media consultancy
24 May 2006 14:12pm
Hi James
Online PR, like its offline sister, is much more than writing good copy. It is as you know about reputation management and copywriting that is on message is just one tactic in the toolbox.
You are right though, there are very few agencies that have this on the agenda, and fewer still that have ever implemented a blog relations campaign, conducted regular SEO PR or created a podcast.
If you could bear not to be in central London (we are 25mins from Waterloo) we would be delighted to talk to you. We do both online PR and offline B2B PR for companies in digital marketing – take a look at www.immediatefuture.co.uk.
We are recruiting AMs and AEs at the moment to cover off both traditional and a heap of online PR campaigns. Give me a call on 0845 408 2031 and let’s see if we can arrange a meeting. And by the way I am Katy MD of immediate future PR
Account Executive at Griffe Media
24 May 2006 15:54pm
Hi James,
i'm lara working in the online communication in Italy.
As you i worked out so hardly to reach this position.
You have to go on without stop yourself. You're young enough, passionate enough and really well presenting yourself to reach your aim.
London is full of web agencies and be sure, at the first position in on line changings.
Good luck,
Lara
www.griffemedia.it
PR Account Executive at Immediate Future
25 May 2006 20:21pm
Hi Katy,
This all sounds really promising, it would be great to come and speak with you. I actually know Kingston quite well, having grown up not far from there. I remember many an adolescent Saturday afternoon walking around the Bentall Centre with my mates! I'll be in touch shortly.
Lara - Thanks for the support, its much appreciated!
Best wishes,
James
On 14:12:40 24 May 2006 katy.howell wrote:
>Hi James
>
>Online PR, like its offline sister, is much more than
>writing good copy. It is as you know about reputation
>management and copywriting that is on message is just one
>tactic in the toolbox.
>
>You are right though, there are very few agencies that
>have this on the agenda, and fewer still that have ever
>implemented a blog relations campaign, conducted regular
>SEO PR or created a podcast.
>
>If you could bear not to be in central London (we are
>25mins from Waterloo) we would be delighted to talk to
>you. We do both online PR and offline B2B PR for companies
>in digital marketing – take a look at
>www.immediatefuture.co.uk.
>
>We are recruiting AMs and AEs at the moment to cover off
>both traditional and a heap of online PR campaigns. Give
>me a call on 0845 408 2031 and let’s see if we can
>arrange a meeting. And by the way I am Katy MD of
>immediate future PR