Senior Analyst at The Church Agency
01 December 2008 05:38am
In the internet age, businesses have numerous opportunities to reach their potential customers including 3G-enabled mobile phones and DTH connectivity. With large groups of consumers hooked up to the internet or other digital mediums, digital marketing solutions have an edge over conventional marketing techniques.
If a business is to participate in a digital marketing campaign it is important to figure out the right campaign that will appeal to the target audience.
When it comes to the selection of the right digital marketing medium, the internet stands out as the cheapest and most effective option. Online video advertising, blog and forum postings, e-mail and RSS feeds are just a selection of advertising tools that have stemmed from the internet and its ability to reach to a wide, global customer base with speed and minimal cost compared to traditional marketing techniques.
And let’s not forget SMS services - the advertisement channel based on mobile phone services, which still has potential to deliver great results with the technology advancements of handsets and mobile browsing software.
Add to it all the exiting marketing channels of television and radio. They are the proven medium of information dissemination and have played a large role in revolutionising the digital marketing arena.
With all these options available, for businesses, the need is to recognise the best medium that helps reach and deliver results the best ….fast!
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