BDM at Dot TK
13 February 2008 11:13am
If Yahoo, Gmail, Hotmail etc. block HTML images in a marketing email newsletter...does this mean that even if the remainder of the email is read, the 1x1 pixel will not be loaded therefore not report?
Email Campaign Manager at Butlins
14 February 2008 09:16am
You are correct on this, as the 1x1 pixel is an image you would not be able to track whether someone has opened the email. Unless of course if they click you would obviously log them as an open.
If you have any other questions, please let me know.
Client Strategy Consultant at Adestra
15 February 2008 11:59am
Yes this is correct; however, there are many ways in which a recipient can interact with an email to trigger it to be marked as read. These include clicking on any of the links, unsubscribing and clicking on a web version link.
An email marked as read just means the tracking image was triggered, not that the recipient actually read, or even looked at the email (preview panes when images are enabled will mark an email as read) and therefore open rates shouldn’t be looked at in isolation but in conjunction with customer behaviour.
To help increase your open rates I would recommend that each of your emails have a link to the web version at the top – this way if images are blocked the receipt can view it in the web browser (we track this link too so u can see exactly how many people clicked and therefore also marked as open)
I would also put a line of text at the top of each email asking recipients to add your domain to their safe senders/ address book – If you are in the address book your images will render hence they will be added in your read figure.
Hope this helps, if you would like anymore help please feel free to ask either off or on the forum.
Hollie Williams - Client Strategy Consultant - Adestra
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