Director of E-Commerce, Sales & Marketing at Savile Row Company
29 August 2007 15:40pm
We've just signed up with Linkshare to provide our US affiliate marketing programme. They estimate that the integration should take max 2 days but our web build/design agency is saying 4 and wants to charge c £3k. I'd be grateful for any feedback re what others have been charged for affiliate integration - £3k seems mightily steep to me.
Thanks for your help
Director of eCommerce at A well known Telco
29 August 2007 15:48pm
It depends on your platform. Affiliate code is not too different to web analytics code (ie. complex and full of headaches to implement). i would suggest 2 days is very conservative, partiucularly when you include testing. I would say its a 3-5 day job depending upon your ecommerce platform and the experience of your developer.
Affiliate Marketing Manager at ePurple Media
30 August 2007 09:01am
I would say the set-up & Integration shouldn't be taking all that long. 2 days is a very safe assumption to go ahead with. Its all about inserting the script to track conversions (be it sales, leads or clicks) through the networks platform, so that the reporting & tracking are synchronized & real-time.
I can say this since we are also a UK based Affiliate network 'ePurple Media' & we have operations across the globe. Currently, the currencies we accept are GBP, Euro, Dollars & INR. In case you wish to advertise with us, I would like to share with you that:
1- We do not charge any set-up fee 2- Except for a nominal monthly maintenance (to support the costs incurred on account of tracking & reporting software support, Programme promotions, Affiliate recruitments & dedicated account managers we provide you with) & 3- A minimum adjustable deposit, that is a floor price. For more information, feel free to e-mail me at email@example.com
Director at LiaiseOnline Limited
02 September 2007 12:00pm
If someone knows what they are doing it always takes much less time than another learning the way.
I know web designers that charge £100 a day because they have minimal overheads. One of our corporate agency clients charges £12k for a 4 page website... or they did 3 years ago when he mentioned it, with inflation that could be £20k now!
If you want your affiliate programme to rock then you are going to have to spend a ton on marketing it as well, especially if you are looking to ourside organisations to do the work for you.
Perhaps it's time to find a student with tons of energy who you can pay £2k a month and they can take care of the whole thing?
E-Business Assist UK Ltd
03 September 2007 09:26am
Having said all that, maybe you should be looking to change your web agency - some of us will work for far less that £750 per day ;)
Online Marketing Consultant at Azam Marketing - Azam.net
10 September 2007 18:30pm
Yes, there is work involved for the code to be integrated and tested, but £3000 for that seems excessive. That's more than a year's salary for most of the world's population!
We are an Affiliate Management Agency which has been in the business for ten years and wouldn't charge a client a quarter of that.
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