Interactive TV Advertising: Overall impression?
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Managing Director at Steelside
26 November 2001 02:34am
[INTERACTIVE WHITE PAPER] Interactive TV Advertising: A Marketer’s Guide
As pressure mounts on traditional TV advertising and digital TV audiences grow, the opportunities provided by interactive TV technology may create essential new revenue streams for broadcasters and marketers. Do you agree? What developments over the next two years will determine the sustained success of the medium?