Interesting article about type of online shoppers
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CTO at The Streaming Monkey
19 December 2007 14:03pm
I stumbled across this article about the current type of online shoppers out there. The survey was done by Comet and I know it is based on electronics based items. Any thoughts on this?
www.corporact.net/shopper_type.php
Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
20 December 2007 15:02pm
This is useful research since at a single retailer rather than across many or general attitudes.
For me, the main standout was that it confirmed the relative unimportance of price-sensitive shoppers who are a relatively small percentage:
"The “Sniffers” (the bargain-hunting shoppers), representing just over 15 per cent of the total polled, use comparison shopping tools and are just looking for the lowest price."
Dave Chaffey
www.davechaffey.com/news
Founder at Bloom Marketing
20 December 2007 20:25pm
As the SEO consultant for HealthPricer this information is really usefult, much appreciated!