Recommended reports
Product Pages: A Best Practice Guide
Econsultancy's Product Pages Best Practice Guide examines the features online retailers should be using on their website pages to effectively showcase their services and products. The report contains valuable considerations that beginners and experts alike should be making and covers basic principles, such as copywriting, calls to action and image display. It also explores more complex components, such as user generated content and video.
State of Social Report 2011
Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 1,000 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
CTO at The Streaming Monkey
19 December 2007 14:03pm
I stumbled across this article about the current type of online shoppers out there. The survey was done by Comet and I know it is based on electronics based items. Any thoughts on this?
www.corporact.net/shopper_type.php
Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
20 December 2007 15:02pm
This is useful research since at a single retailer rather than across many or general attitudes.
For me, the main standout was that it confirmed the relative unimportance of price-sensitive shoppers who are a relatively small percentage:
"The “Sniffers” (the bargain-hunting shoppers), representing just over 15 per cent of the total polled, use comparison shopping tools and are just looking for the lowest price."
Dave Chaffey
www.davechaffey.com/news
Founder at Bloom Marketing
20 December 2007 20:25pm
As the SEO consultant for HealthPricer this information is really usefult, much appreciated!