CEO at Econsultancy
01 December 2000 07:59am
If you're interested in online content syndication you'll probably be interested in this article on the Content Exchange site at http://www.content-exchange.com/cx/html/newsletter/2-13/syn2-13.5.htm
It is based on only one interview, but there aren't that many people who are really experienced in the online content syndication world and, in my experience, there are no fixed standards or ways of doing things yet anyway, so one person's views are as valid as anothers.
The most interesting parts of this article to me are:
- Some of the key Dos and Dont's of online content syndication (e.g. Don't publish a rate card).
- Benchmark monthly content syndication rates
- Observations on the role of the big web syndication companies (like Screaming Media, iSyndicate etc.)
- Observations on how much content media owners should 'keep back' to themselves
Free market research on digital marketing
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