Jerusalem Web 2.0 marketing project

Hi Everyone,
My name is Michal Moreno, and I work for Moreno's Internet marketing experts in Israel.

These days we're working on a web 2. marketing project for the Israeli Ministry of tourism, during which we market the following Visit Jerusalem video in various means. the video aims at exposing the wonders of Jerusalem to new crowds.

Since we cannot track anything but views of this video, What we wish to achieve is a maximum number of views for the video.

I'd love to hear what you think of the video, and if you have any suggestions for this campaign.

Thanks,
Michal

On 13:13:55 5 September 2008 DenisK wrote:

Hi,

The video was interesting and funny at the same time.  However I would not clasify it exactly as a tourism video, in the sense that it does not give me insentive to visit a particular location. (just a personal view).  It's quite an interesting video though.

With regard to analytics related to the video there is a lot of information you could find out but you would have to host the video on a streaming servier for that purpose rather than on youtube.  As for maximum visibility I would recommend:  social networking,  viral marketing and search engine optimisation.

Will you be attending WTM 2008?  Perhaps we can have an extensive chat there?

regards,

Denis
www.naxtech.com

 

Thanks for the feedback, I think much like you about the video.

As for the video marketing - we're covering Social networking and SEO, but I'm not sure what you mean about viral marketing - can you please elaborate?  We, of course, have no intention to use spam measures, and I was wondering how viral marketing may be preformed without non-permission emails?

And as for WTM 2008 - I don't know yet, but will look for you if I attend...

Thanks,

Michal