19 October 2006 18:15pm
I've got a no. of keyword/phrase management queries, almost a mini-survey really. If anyone is able to quickly fire off some thoughts/replies that'd be grand, but if not - anyone know of any good sources to look for this information?
- How do people generate a decent set of keywords/phrases for SEO/PPC work? So you get a set of keywords/phrases that you *think* are good for your site, but how then do you generate a wider set? Guesswork? Any tools? If so, which tools?- How do you go about finding meaningful volume and competition data for those keywords/phrases?- Once you've got a large set of keywords/phrases, how do you go about categorising them? Just by using a spreadsheet? Or some tool?- Once you've got a set, what process do people go through to choose which ones to apply to which pages?- Do people have any keyword management tools that they recommend?- And, finally, can you apply keyword management tools to SEO as well as PPC? Seems that most such tools are entirely PPC focused.
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