Kids and digital
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Owner, Consultant at Connectxion Consulting
14 July 2008 10:05am
I'm looking for some insight/research around kids and digital - both pre-school and 5/6 year old + and early teens/tweens. trying to get an understanding of the role of 'digital' amongst that audience.....any pointers?
Prophis Research
15 July 2008 14:36pm
Don't know if this quite hits the sweet spot, but our firm did some exploratory research with US parents about opinions they have about their "under 10 years old" childrens gaming. A downloadable pdf of highlights available at http://www.prophis.com/pr/iKidsGaming1_aug30.pdf.
Online Marketing Editor at Brands and Licensing, Penguin UK
15 July 2008 14:42pm
I can recommend Complete Control as a specialist children's digital agency for advice - might be helpful to see some of the things they've worked on recently. http://www.completecontrol.co.uk/
This might be helpful too: http://www.showcomotionconference.com/2008/2008conference.shtml
Acquisition Manager at Citi / Egg
15 July 2008 14:57pm
The Childwise Monitor Report was always our bible for kids total media consumption.
It covers both traditional media and digital, as well as everything from kids acquisition of mobile phones (both ownership, as well as paying bills) to favourite online destinations and futurology.
Owner, Consultant at Connectxion Consulting
15 July 2008 21:19pm
Great, thankyou.
On 14:36:10 15 July 2008 StuartHemerling wrote:
Owner, Consultant at Connectxion Consulting
15 July 2008 21:20pm
Thanks
On 14:57:51 15 July 2008 TY wrote:
Owner, Consultant at Connectxion Consulting
15 July 2008 21:21pm
Thanks
On 14:42:20 15 July 2008 JoannaGalvin wrote:
Director at Watson Hall Ltd
17 July 2008 10:24am
You might also want to research these organisation's websites:
Child Exploitation and Online Protection Centre (CEOP)
Affiliated with SOCA. Educating children and parents about online risks, security awareness and personal safety.
http://www.ceop.gov.uk/
The Children's Charities' Coalition for Internet Safety (CHIS)
Group coordinating joint campaigning on internet safety issues by the UK's leading children's charities. The coalition includes NCH, Barnardos, Childline, The Children's Society, National Children's Bureau, NCVCCO, NSPCC, ECPAT and StopIt Now!
http://www.nch.org.uk/information/index.php?i=210
and speak with your own legal advisors.
Colin Watson
Technical Director
Watson Hall Ltd for website security