L-Mail advice

Hi There

We're about to launch a new service called www.L-Mail.com . In brief, from 28 September people can go the the site, type and format their letter and we then route it to a local printing/posting location for despatch to the local mail. So for example, you can send a three page letter to USA for next day delivery costing 64p (instead of 68p for just the usual airmail postage).

We're looking to target consumers and businesses that are likely to generate above average usage such as expats, travellers, folk with friends without email etc. I wondered if anyone here had any useful suggestions on how we can effectively contact such markets. Whats likely to be the most cost effective manner?

I look forward to your thoughts.

Thanks,

Peter

I think this could be useful anytime you need to contact a customer overseas whose email has become unreliable. With so many emails to Hotmail addresses being undeliverable, snail mail becomes a much better way to get in contact and avoid the inevitable "I never received the email" customer complaints. I think the key is same-day / next-day delivery to overseas destinations. If it's slower than prepaid airmail, there's just no point.

I also understand L-Mail has a Web API (or is working on one, not sure which), so that it can be integrated with shopping carts to provide automated postal mail receipts.