We're working on a new report tentatively called 'Optimising Landing Pages: A Guide for Marketers' and I am hunting for metrics and case studies. Can you help?

Ideally, I want to be able to provide practical, real world examples of how landing pages can be tweaked into shape to improve conversion rates. I'm looking for screenshots and conversion metrics.

For example, it would be great to be able to include the following walkthrough:

1 - homepage screenshot + metrics
2 - 'first draft' landing page + metrics / conversion rate uplift
3 - landing page analysis and suggested improvements
4 - 'second draft' landing page + metrics / conversion uplift

Another area that might be worth exploring is using different landing pages for different sources of traffic: eg Google Adwords, MSN organic search, online banner ads placed on portals, blogs. Again, if you have any insight / examples to share in this area then please get in touch.

Send email to if you have relevant unpublished material that you can share.

Thanks,

c.

Chris Lake
Editor, E-consultancy

Chris - I have emailed you with a case study, but for the benefit of other readers, our experience is that time spent "tweaking" landing pages / web forms would often have been better spent considering the role of the landing page within the context of the wider marketing objectives and data management processes.  In other words, proof of process is as important as proof of content and layout.  We are trying to address this issue with a "simple" new service that enables businesses to use web forms and e-marketing while growing their own customer knowledge base.  The service has only recently gone live at www.customerconnexions.com and early feedback from readers would be much appreciated justin@synchromedia.co.uk

Check out http://www.softwareprojects.com/landing-page.php- Landing Pages guide by SoftwareProjects

On 03:41:25 17 August 2006 outlandish wrote:
>My firm has got some data if you'd like to contact me
>directly.
>If you visit http://out.landi.sh you can sign up for a
>free demo and test landing pages converting at about
>18%-22%.
>Let me know how else I can help, this is all our firm does
>everyday!
>- Matt
>
>On 12:06:47 1 March 2006 chrisl wrote:
>>We're working on a new report tentatively called
>>'Optimising Landing Pages: A Guide for Marketers' and
>I am
>>hunting for metrics and case studies. Can you help?
>>
>>Ideally, I want to be able to provide practical, real
>>world examples of how landing pages can be tweaked
>into
>>shape to improve conversion rates. I'm looking for
>>screenshots and conversion metrics.
>>
>>For example, it would be great to be able to include
>the
>>following walkthrough:
>>
>>1 - homepage screenshot + metrics
>>
>>2 - 'first draft' landing page + metrics / conversion
>rate
>>uplift
>>
>>3 - landing page analysis and suggested improvements
>>
>>4 - 'second draft' landing page + metrics / conversion
>>uplift
>>
>>Another area that might be worth exploring is using
>>different landing pages for different sources of
>traffic:
>>eg Google Adwords, MSN organic search, online banner
>ads
>>placed on portals, blogs. Again, if you have any
>insight /
>>examples to share in this area then please get in
>touch.
>>
>>Send email to (mailto:)
>> if you have relevant
>unpublished
>>material that you can share.
>>
>>Thanks,
>>
>>c.
>>
>>Chris Lake
>>
>>Editor, E-consultancy