1. Huw Thomas

    SEO Executive at LeadGenerators

    27 June 2006 13:17pm

    Huw Thomas

    Does anyone out there (particularly in the travel industry) have any data on latency?

    How many sales come from visitors whose first click was within 2 weeks? A Month? Two months?

    I have a figure here for the travel industry claiming that over 20% of sales occur over six weeks after the initial click, which seems massive. What are other people's experiences?

    Huw at LeadGenerators

  2. Miles Bennett

    Director at TargetStone

    04 July 2006 09:16am

    Avatar-blank-50x50

    Unfortunately, I don't.

    However perhaps looking at the difference in lead times between holiday companies like ThomasCook.com against the aggregators like travelsupermarket.com / hotels.com / expedia.com etc.  Perhaps that will give you another view of the market-place to help build a business case for expansion / more budget etc.

    Rgds

    Miles Bennett

    Mob: +44 7802415750

    Email:

    On 13:17:22 27 June 2006 HuwLG wrote:

    Does anyone out there (particularly in the travel industry) have any data on latency?

    How many sales come from visitors whose first click was within 2 weeks? A Month? Two months?

    I have a figure here for the travel industry claiming that over 20% of sales occur over six weeks after the initial click, which seems massive. What are other people's experiences?

    Huw at LeadGenerators

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