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Owner at Head Higher
15 September 2006 10:48am
Confession - am new to the "digital marketing" world - but with the launch of our new website am learning fast. I have heard at e-consultancy seminar and evident on many pages that for search visibitiy i need to get our site linked. Does this mean getting the webmasters to put specific links in their copy or basically just joining all the forums etc and making postings (the latter seems to be a waste of time to me but am open minded!). I know Agencies offer linkbuilding services but what exactly do they do? Also, how do you know when a site is a "link farm" and likely to do harm?
Apologies for the low level of technical knowledge but i read posts which seem to assume that everyone knows what "link building etc is".
many thanks for any feedback
David
www.fantasticphotos.tv
eCommerce manager at Identity Direct / Ortega
18 September 2006 17:08pm
David, as a general rule of thumb, a link from a high profile website's Homepage is way more valuable than a low-profile websites's back-of-beyond forum page.
although there are lots of other factors at play.
jon
Online Marketing / SEO at forum30.co.uk
19 September 2006 09:09am
Hi David,
As a suggestion, try to obtain links that are useful.
What I mean is, if you look at a site and think that a link on that site will bring in relevant, targetted traffic - then get a link on there.
If you think that a page is irrelevant to the content and business of your site, then don't go out of your way and spend too much time worrying about getting a link there.
Many advocate the idea that you should only try and get links that you'd go after if search engines didn't exist - as thye'd bring in the traffic to your site directly anyway. I understand what they're saying, but obviously you're also trying to improve your search-engine presence - so the purpose of the links is two-fold.
As Jon menitoned it's about the quality of the links. A link from a 'quality' website is worth its weight in gold (do links actually weigh anything?). You can get hundreds of links from irrelevant, lowly ranked sites - and it can have very little benefit. On the other hand, you can receive a link from a well-established and respected site (for argument's sake, let's say the BBC), and you can see your site shoot up the rankings.
Link building is a long-term, slow-burning process. There aren't quick wins, but if you do it properly over the long term, then you'll enjoy the benefits.
Cheers,
Daniel
Owner at Head Higher
21 September 2006 11:20am
Hi Daniel (and also to JonBov),
thanks for your replies ! Am i right in assuming that weh nyou say get a link it literally meansgetting the url visible pn the page - even if it is in the middle of some text - as opposed to a "formal" link? In other words does a "post" work? Or is that an unknown? Seems to be a black art to me!!
Regards
David
On 09:09:53 19 September 2006 DanielPhillips wrote:
Online Marketing / SEO at forum30.co.uk
21 September 2006 11:48am
Hi David,
A link like this linking advice is pretty much what we're talking about.
In fact, I'd advise you to click through to that site and download the Linking Matters report and follow their advice.
It's not really a black art - but that doesn't mean it isn't hard work. It's about creating something worthwhile that will encourage people to link to it.
Like I've just done!