Hi Barney,  I would be happy to answer any questions on email marketing and the key considerations - I could probably shed some light on the other areas as well, depending on what you need.  You can email me directly, if you want to:

On 10:10:32 23 February 2007 BarneyC wrote:

Although I have been using e-consultancy for a little while now I am still relatively new to, and have no formal training or education in, online marketing. In this light, please tailor any of your replies for the layman that I am.

I publish a trade magazine and (quaint) news web site for the £multi-million UK overseas property industry. It is read primarily by estate agents and overseas developers who target this market. Many, like myself, are not familiar with the nuances of online marketing. That said, I have been trying to educate myself - reading E-consultancy's newsletters avidly and visiting TfM recently - and am now preparing to embark on writing a bluffer's guide to online marketing for my readers. It will be written from the perspective of someone who is relatively new to the subject and in a style that is suitable for a non-techie readership to help them make the right decisions in taking their businesses forward in the digital age.  

What I need are contacts who would be willing to answer questions on, highlight the key considerations for, and guide me through the maze of the core aspects of the feature: email marketing, database management & marketing, web design & optimisation and advertising solutions.

If there's anyone out there can help, particularly if you've had experience of the property market and speak in jargon-free layman's language, then I'd like to hear your thoughts on how to approach this feature.

Thanks Bob. we always credit any sources we use. how can i fire direct questions to you? - Barney

On 13:59:05 28 February 2007 textor wrote:

If you want to plagiarise / precis any of the white papers on our web site please feel free.  A link back to our site would be nice but I am not going to sue you if you don't.

http://www.textor.com/ecom.html

Can't help much with email marketing but the white papers on building site traffic and ecommerce will be useful.

Bob