Market Basket Analysis & online PHP based data mining
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CEO at Sevana Oy
30 September 2005 14:52pm
Hello everybody,
We would like to kindly inquire the respectful community to pay a token of your attention to our software product we are just releasing. We have developed two engines for associative search and data mining. One is being released as Sevana Shopping Cart analyzer, you can freely download its demo at
http://www.sevana.fi/shopping_cart_analyzer.php
and another approach is available as an online demo and can be reached at
http://www.sevana.fi/context_data_analysis.php
These tools are designed to give online and offline merchants a possibility to analyze purchase transactions made by their customers and make adjustmets to their marketing or/and sales strategies.
The main example would be that when your customer puts a product to his/her shopping cart on your site, your script analyzes the purchase and find associative products, which other customers used to buy together with the chosen by your buyer. Thus, you can offer those products immediately to your buyer, so he/she doesn't need to go through the site looking for them.
We would very much appreciate any comments, suggestions or any other feedback! Thanks a lot in advance!
Kind regards,
Sevana Oy
IT Solutions & Services
http://www.sevana.fi