Consultant at Hans de Kretser Associates
25 March 2006 13:31pm
I'm looking for a quote - and the source of the quote - which goes along the lines of Marketers being in the business of entertaining. I suspect it was in relation to viral marketing or permission marketing.
I'm looking for it to make a point about the quality of content in email newsletters.
If anyone can help, I'll send them a mars bar.
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