Hi! Tomazl,

I would suggest the follwing porcedure...

1. Prior to giving your quote, you can take confirmation from the client that if he is an agency OR direct advertiser/.

2. Once you have established that, have a differential discounting structure for the agency and the direct client. Say the media agency gets 10% discount while the direct client may get 5 % discount.

This way even if the you are quoting to the client directly OR thru agency both are in a win-win situation since the client would have recieved a 5% discount and the agency would have also earned in the deal.

In this offcourse, I recommend that once you have established that its an agency you assign them an authorised agency status thru a certificate/ letter thru which they are supposed to give the details of the client for which they are asking the quote.

Also once that agency have introduced the client to you, you also maintain a code of conduct that you would not quote the client directly. That way it would be easy for you to offer an authorised agency status to the agency and also the agency would feel secure to give the details of the client for whom they are asking the quote.

Hopes this helps.

I would be glad to help you in setting up this process for you.

regards,

Ajeetpal singh

On 20:35:36 17 May 2007 TomazL wrote:

Hi!

We sell our media both via media agencies and direct sales to potential advertisers. You can imagine that we are sometimes in an awkward position because of agency commission and direct sales discount.

I am looking for any resources, best practices, commission/discount structures that would provide some answers to this problems and issues.

An example from the real world: we do telemarketing in-house and we offer a 5 % discount to potential advertiser. Media agency (we are not aware) includes us in media plan for the same advertiser, but with no discount. And now we have a problem that affects our threesome relationships.

Your suggestions?

Regards,
TomazL