MRM / DAM - testing the water

Hello

I am trying to find out what the general undertsanding is, amongst fellow e-consulters, about MRM or marketing resource management. This is reckoned to be a big potential market and some CRM vendors have made moves into the market.
Likewise, what about the use of Digital Asset Management systems (for marketing purposes rather than for media)?

Do people out there understand the term MRM?
And do you care?
Has anybody had any experience of MRM systems or even
DAM implementations for marketing departments.

Thanks

Mark Pinkerton