Planning Director at Kitcatt Nohr Digitas
19 September 2008 12:03pm
In the spirit of honesty, I've helped to create them, but there is another thing I would like to ask everyone on E-consultancy: what do you think about them? Do you consider them any relevant for our digital business, as their aim is to bridge the outmoded gap between offline and online?
In a nutshell: would they matter to you?
The Reducing Customer Struggle report, published by Econsultancy in association with Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at which customer channels are most relevant for organizations and the relationship between online and offline business teams.
The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available.
Free market research on digital marketing
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