CEO at Blue Wave Design Studio
02 October 2006 20:02pm
Inbound Link Campaign
What is the best way to do an inbound link campaign? Inbound links and inbound link campaigns are the number one way to get a good ranking within Google and can be compared to a vote for your site. With inbound links there are 3 attributes that you should implement to maximize the effectiveness when directing a link back to your site. For sake of explanation we are going to assign each of those 3 attributes 1 point each.
1. Do the inbound links contain the keyword that relates to the page it's linking to? For example, if the link is going to point back to a page on your site about tennis shoes, the link text should read something like "New Brand of Tennis Shoes", basically the words "tennis shoes" should be in the title of the text link. In essence what happens is the search engine reads the title of the text link, then follows the link back to your site and reads the title tag on the page it's linked to, and says "is this page what the title of the text link said it was"? If it is, then you get a point, so you're at 1 out of 3.
2. Do the inbound links reside on a web page that is relevant to your site? For example, if your site had sports shoes for sale, putting a link on a site that has a lot of information about sports, or a blog that dealt with sports would be a good thing. Where as, if you were to put a link on a site or blog that dealt with something not relevant, like pottery, the relevancy would not be powerful. This is one of the many dangers of using a "link farm" to put links out there for your small business, they just scatter the links around and rarely hit a site that is relevant to your site and actually hurt your link popularity. So keep the links that point to your site located on other pages that are relevant to your site. If you do that, you get another point so you're at 2 out of 3.
3. Finally does the site that the inbound link resides on have good page rank in itself? Granted this is not something that you can completely control, yet it still can be monitored. You will have to put less inbound links out there if your inbound links reside on highly trafficked and highly ranked sites, and more inbound links if you use sites that are less trafficked. Keep in mind both #1 and #2 above need to take place for #3 to matter. If you get the inbound links pointing to your site located on higher trafficked and respected sites you can give yourself 1 point for a total of 3 out of 3.
Note: Once you get inbound links it only helps you as long as the link is active on the other site, so they are more of a short term boost unless managed well.
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