Director at www.broadbandgenie.co.uk
24 March 2005 14:51pm
I have a client who want to send a couple of people on an online marketing course to teach them the basics.
Can anyone recommend such a course? It would need to be suitable for someone who has a fair grasp of offline marketing, but little knowledge of online marketing, and it would need to cover all of the main techniques (e.g. email marketing, search engines, affiliate, ppc, and advertising).
It would also need to be suitable for a B2B provider, if possible. In my experience, most courses tend to concentrate on B2C.
Any suggestions much appreciated!
Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
24 March 2005 15:11pm
I deliver a course for the CIM on 'Running Effective E-marketing Campaigns" - which gives a briefing on the tools you mention - around half the audience are B2B typically, so we take examples from that.
E-consultancy have some more detailed courses also listed on that page.
Any questions, drop me a line.
Internet Marketing trainer, consultant and author
eResources and Books: www.marketing-online.co.uk
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.
Econsultancy's Australia and New Zealand Internet Statistics Compendium is a comprehensive collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media within the region.
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