Director at www.broadbandgenie.co.uk
24 March 2005 14:51pm
I have a client who want to send a couple of people on an online marketing course to teach them the basics.
Can anyone recommend such a course? It would need to be suitable for someone who has a fair grasp of offline marketing, but little knowledge of online marketing, and it would need to cover all of the main techniques (e.g. email marketing, search engines, affiliate, ppc, and advertising).
It would also need to be suitable for a B2B provider, if possible. In my experience, most courses tend to concentrate on B2C.
Any suggestions much appreciated!
Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
24 March 2005 15:11pm
I deliver a course for the CIM on 'Running Effective E-marketing Campaigns" - which gives a briefing on the tools you mention - around half the audience are B2B typically, so we take examples from that.
E-consultancy have some more detailed courses also listed on that page.
Any questions, drop me a line.
Internet Marketing trainer, consultant and author
eResources and Books: www.marketing-online.co.uk
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