Recommended reports
Ad Serving Buyer's Guide
Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.
Alternatively, see our Marketing Automation Buyer's Guide or Marketing Budgets 2012.
Founder / Director / Co-founder at easyBacklog / Aqueduct / Econsultancy
01 December 2000 17:50pm
For a while I have wondered why on earth media buying is not an activity that is carried out completely online. However, I have now come across two sites which seem to offer this service quite successfully http://www.advertwizard.com and http://www.advertexpress.com.
Does anyone know of any really professional media buying sites ? These sites do not seem to offer advertising space for the top UK sites, and seem to be catering for the lower end advertiser.
Why is it that companies like 24/7 and DoubleClick are not offering services like this ? Is the need for human interaction necessary for effective media buying and placement. Maybe there is an opportunity for a B2B site which enables the Media Buying Agencies to deal directly with the Advertisers, including the placement of adverts. However, I am sure that there would be huge logistical issues, unless a communication standard was defined.
Matthew O'Riordan
Thinc!
CEO at Econsultancy
06 December 2000 15:56pm
Not a direct answer to your question, but you might be interested to have a look at the following in connection with your post:
http://www.wordonline.net/
"WORD - the world's first searchable multi-lingual online and offline rate and data planning tool for media planners and buyers around the globe. Contains rate & data information on up to 35,000 researched global commercial websites. Used by the worlds leading media agencies. Accessible online and continually being updated. Accompanied by a quarterly updated print directory."
Before you get too excited on the above you should know that WORD is an annual subscription based service which costs $3995 per user.
http://www.eyeconomy.com/resources/mediamen.pl
"eyeconomy specialises in planning and buying web banner advertising, sponsorship, interactive television and other kinds of interactive advertising campaigns."
eyeconomy provide an online media owner database on their site and it is free to use. The details on each media owner include: site name, category, url, description, page views (per month), rates at run of site, rates targeted