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JUMP Magazine: Issue three
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this third issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.
Marketing Consultant at Personal
14 June 2006 10:16am
I am looking for a PR Agency that specialises in BtoB PR - that will reach hard to get at decision makers - Be they CEO/MD's or indeed FD's. The client delivers high end leadership and change management programmes to both SME and Corporate audiences. I am also looking at top websites and publications that would also be appropriate to reach these targets. Any suggestions would be gratefully received. Penny
Director of Business Development at Barracuda Digital
14 June 2006 13:35pm
Penny,
For online PR, can I recommend katy Howell of Immediate PR, an excellent specialist in all areas online B2B PR, her email is or 0845 408 2031
Good luck
David Reilly
On 10:16:11 14 June 2006 PennyHoile wrote:
Director at LiaiseOnline Limited
14 June 2006 20:07pm
Might I suggest that the 20% of the world is looking to do online B2B PR... the other 80% looking to fleece the general public. The 80 - 20 rule applying to most things in the real world.
I would recommend looking for good B2B web communities that deal with the appropriate subject matter. There are a few training websites around but we do pretty well in that arena www.businessinberkshire.co.uk
Check out Thomas Power at http://www.ecademy.com, he is in the training space... tell him I sent you. Then there's Jim Wade @ www.bin.co.uk who has access to some major corps. Or, my favourite, Cliff Edwards... knows loads of people, you'd think he was mad as a hatter if you didn't know he's got a IQ of about 4,000,000! www.realignconsulting.co.uk website is pants and i've told him enough times but he knows every formula that's worth knowing!!
CEO at Market Sentinel
15 June 2006 09:49am
Hi Penny,
It is an interesting topic and there are now good tools to help this process. Market Sentinel offers a service that calculates - mathematically - an influence heatmap in relation to a topic (e.g. change management) and tells you who's who, giving you valuable information about all the stakeholders, who can be companies, mainstream media, bloggers, and government agencies, telling you:
the words they use
they websites they are influenced by
the websites that they have influence over
This helps you
a) plan your communications strategically and
b) gives PRs like our friend Katy at Immediate Future the information to target the upstream influencers - the people who influence the decision-making of the senior executives
Feel free to call or mail us 020 7793 1575 or simon DOT rogers AT marketsentinel DOT com.
All the best
Mark Rogers (CEO Market Sentinel)