Outsourcing Trafficking Online Advertising
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Pan European Online Business Development at MTV
19 February 2002 10:13am
I am working across a Pan European Network of sites (not all on the same platform and not a common ad serving system) and investigating whether to outsource the trafficking of the ads or to get an internal resource to traffic the Pan European Campaigns we are running.
Can anyone recommend companies, preferably based in central London, that specialise in trafficking online advertising campaigns, particularly third party ad serving and have in-depth knowledge of rich media.
Any other words of wisdom on the matter welcome!
President at Acceleration
20 February 2002 15:10pm
Hi Sophie,
I work for an interactive marketing company called Acceleration. We have offices in New York, USA and Cape Town, South Africa. We currently provide an outsourced trafficking, reporting and analysis service for many bluechip clients both in the US (WebMD, Alamo & National Car Rental, Starwood Hotel Group, DuPont etc) and in South Africa (Microsoft, Old Mutual, Verisign (Thawte), Sanlam, MWeb etc).
We are licensees of DoubleClick's DART for Advertisers 3rd party ad serving system (since April 1999) and we have extensive knowledge and experience of rich media. Our rates are extremely reasonable (certainly less expensive than hiring an internal person) and our systems and processes are geared to working with clients remotely.
Please let me know if you would like to explore this further.
regards
Stephan Pretorius
<>
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641 Avenue of the Americas, 4th Floor
New York, NY 10011
212-807-2749 tel
646-279-7161 cel
212-807-2734 fax
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Acceleration - eMarketing Solutions
<http://www.accelerationmedia.com>
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On 10:13:28 19 February 2002 Sophie Berger wrote:
>I am working across a Pan European Network of sites (not
>all on the same platform and not a common ad serving
>system) and investigating whether to outsource the
>trafficking of the ads or to get an internal resource to
>traffic the Pan European Campaigns we are running.
>
>Can anyone recommend companies, preferably based in
>central London, that specialise in trafficking online
>advertising campaigns, particularly third party ad serving
>and have in-depth knowledge of rich media.
>
>Any other words of wisdom on the matter welcome!
>
>
>
Managing Director at Panlogic Ltd
25 February 2002 08:35am
We should be able to help you.
Panlogic is an online agency working for such clients as Orange, Tesco Personal Finance, Honda, BT Openworld etc.
We plan and buy European campaigns and can track using both standard third party software (Dart) as well as other tools which can provide more in-depth user path tracking.
We are perfectly comfortable with all rich media ads and would be happy to help.
Do give me a call or email me
William Makower
Panlogic Ltd
00 44 (0)20 8748 0906
On 10:13:28 19 February 2002 Sophie Berger wrote:
>I am working across a Pan European Network of sites (not
>all on the same platform and not a common ad serving
>system) and investigating whether to outsource the
>trafficking of the ads or to get an internal resource to
>traffic the Pan European Campaigns we are running.
>
>Can anyone recommend companies, preferably based in
>central London, that specialise in trafficking online
>advertising campaigns, particularly third party ad serving
>and have in-depth knowledge of rich media.
>
>Any other words of wisdom on the matter welcome!
>
>
>
Analytics Specialist at Bluestreak
26 February 2002 12:58pm
On I'd recommend Trafficmaid for all trafficking requirements - call Steve Green, their MD, on 07909 926 626.
They are based in Charlotte Street, so they should meet all of your criteria.
Dan
Business Development Director at unique digital
26 February 2002 13:20pm
Hi Sophie
Guy Timewell here - I am now working at an online marketing agency, Unique Digital, and in answer to your question yes we can do exactly that. We have run a number of Pan European campaigns using third party ad serving through Dart for the likes of William Hill and Sporting Bet and have the capability to do this in both normal and rich media.
Have just seen your posting so hope it isn't too late. What number can I get you on? I am on 020 7354 6566.
Hope you are well
Speak to you soon
guy
On 10:13:28 19 February 2002 Sophie Berger wrote:
>I am working across a Pan European Network of sites (not
>all on the same platform and not a common ad serving
>system) and investigating whether to outsource the
>trafficking of the ads or to get an internal resource to
>traffic the Pan European Campaigns we are running.
>
>Can anyone recommend companies, preferably based in
>central London, that specialise in trafficking online
>advertising campaigns, particularly third party ad serving
>and have in-depth knowledge of rich media.
>
>Any other words of wisdom on the matter welcome!
>
>
>
Senior Manager at Inferentia DNM
26 February 2002 14:11pm
Hi Sophie,
I'm pretty sure FullSix UK can help you with this. The main FullSix location is Paris, but I believe this is one of the areas covered by the FullSix network. You might want to get in touch with Stacia Smales Hill, manager of the UK office, .
Best of luck,
Tiny McKinney
Ad Sol Sales Manager at Realmedia
04 March 2002 15:35pm
On 10:13:28 19 February 2002 Sophie Berger wrote:
>I am working across a Pan European Network of sites (not
>all on the same platform and not a common ad serving
>system) and investigating whether to outsource the
>trafficking of the ads or to get an internal resource to
>traffic the Pan European Campaigns we are running.
>
>Can anyone recommend companies, preferably based in
>central London, that specialise in trafficking online
>advertising campaigns, particularly third party ad serving
>and have in-depth knowledge of rich media.
>
>Any other words of wisdom on the matter welcome!
>
>
>Hi Sophie,
Sorry I haven't come back to you earlier. I can recommend a company that is based in London and has been doing exactly what your talking about sucessfully for the last 7 years. We're called Real Media and we can offer you services taylored to your needs. Apart from our state of the art technology, we excell in our customer service commitment - we see this really separating the men from the boys in the internet industry. So please get in touch, at or 020 7563 3854, and let us satisfy your technical worries.
Speak to you soon
Regards
Paul
Owner at Thrive Digital
05 September 2003 21:15pm
On 12:58:12 26 February 2002 DanCalladine wrote:
>On I'd recommend Trafficmac for all trafficking
>requirements - call Andrew, their MD, on 07818 424399
>
>They are based in Soho Sq so they should meet
>all of your criteria.
>
AFW
TrafficMaid Ltd
09 September 2003 16:28pm
On 12:58:12 26 February 2002 DanCalladine wrote:
>On I'd recommend Trafficmaid for all trafficking
>requirements - call Steve Green, their MD, on 07909 926
>626.
>
>They are based in Charlotte Street, so they should meet
>all of your criteria.
>
>Dan
The Message below (which has been posted by by Andrew himself) is not from Dan Calladine but from Andrew himself) !!
TrafficMaid Ltd
09 September 2003 16:32pm
On 12:58:12 26 February 2002 DanCalladine wrote:
>On I'd recommend Trafficmaid for all trafficking
>requirements - call Steve Green, their MD, on 07909 926
>626.
>
>They are based in Charlotte Street, so they should meet
>all of your criteria.
>
>Dan
Oh - and look at http://www.patent.gov.uk/tm/legal/decisions/2003/o12403.pdf