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Owner at Lightley.com
06 June 2006 10:03am
Hi
I am putting together a white paper on performance billing models and would be interested to learn what buyers of search engine optimisation services would like to see in the way of a performance billing model for SEO services. For many years we have seen SEO companies charge clients for the positions they achieve for certain key phrases but as measurement of SEO moves beyond visibility and more towards visitor behaviour, I believe many buyers of SEO services will want to see suppliers build more ‘visitor action’ oriented performance billing models into a contract. Your thoughts and opinions on what you would like to see in the marketplace would be much appreciated.