1. Barney Loehnis

    Digital Lead, Asia Pacific at Ogilvy

    13 August 2003 13:16pm

    Barney Loehnis

    Has anyone come across any good objective and "anecdotal" descripiton of consumer behaviour in local European internet markets.

    I need to present a summary of the conusmer market / behaviour in UK, IT, ES, DE, FR and Scandinavia

    Are there any good reports out there that could help?

    Thanks!

    Barney

    e.g
    Italian kids like the sun too much - esepcially in the summer - however when they go online they spend their time in gaming sites. Adults do not buy so much online.... big women's portals in Italy attract a lot of users. Use of mobile platofrm in marketing is more prevalent and successful than the internet...

    French users have developed communites within sites and tend to be very responsive to viral marketing, competitions and "new" stuff online....

  2. Tim Gibbon

    Founder and Director at Elemental Communications Limited

    14 August 2003 21:22pm

    Tim Gibbon

    Try:

    World Advertising Research Center
    http://www.warc.com/

    Follow this path, or similar:
    Main Index Categories
    Marketing and Brand Management
    Consumer behaviour and attitudes
    Behaviour & attitudes, general

    Trend Watching
    http://www.trendwatching.com
    http://www.trendwatching.com/aboutus.html
    http://www.trendwatching.com/contactus.html

    Convergence and divergence in consumer behaviour Dr Marieke de Mooij, Cross Cultural Communications Company, looks at the habits of consumers across national divides [2001]
    http://kubnw5.kub.nl/web/iric/publi/artadmap.pdf

    Reading:

    Consumer Behaviour: A European Perspective
    Gerrit Antonides, W. Fred van Raaij
    ISBN: 0-471-98780-8

    http://www.wileyeurope.com/WileyCDA/WileyTitle/productCd-0471987808.html
    http://makeashorterlink.com/?R17F45795

    It's a beast at 642 pages.

    ISBN 0471975133 Paperback GBP 24.95.
    College Marketing,
    John Wiley & Sons Ltd,
    Baffins Lane,
    Chichester, West Sussex,
    PO19 1YP, UK

    http://www.few.eur.nl/few/people/antonides/books/cb.htm
    http://makeashorterlink.com/?N29F42795

    Further reading:
    http://www.unl.ac.uk/moduleline/readlist/FC215.html

    Regards

    Tim Gibbon
    Account Director, Elemental PR

    timmy_gibbon [MSN & Yahoo! Messenger ID]
    E:
    W: http://www.elementalpr.co.uk

    PR Showcase 2003, London, UK
    W: http://www.prshowcase.net

    On 13:16:20 13 August 2003 Barney wrote:
    >Has anyone come across any good objective and
    >"anecdotal" descripiton of consumer behaviour in
    >local European internet markets.
    >
    >I need to present a summary of the conusmer market /
    >behaviour in UK, IT, ES, DE, FR and Scandinavia
    >
    >Are there any good reports out there that could help?
    >
    >Thanks!
    >
    >Barney
    >
    >e.g
    >Italian kids like the sun too much - esepcially in the
    >summer - however when they go online they spend their time
    >in gaming sites. Adults do not buy so much online.... big
    >women's portals in Italy attract a lot of users. Use of
    >mobile platofrm in marketing is more prevalent and
    >successful than the internet...
    >
    >French users have developed communites within sites and
    >tend to be very responsive to viral marketing,
    >competitions and "new" stuff online....

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