Hi Tala,

I am a tutor on the IDM Digital Marketing Diploma course.

We have around 100 students going through on the first cohort and many are from med to big companies or agencies who are contributing towards students fees which suggests they do see value. Many students are looking to the qualification to give them an edge in the jobs marketplace.

The course is comprehensive (but i'm biased, i helped scope and develop it) with the Certificate covering all tactical aspects of digital marketing - search, e-mail, campaign planning, mobile, etc and the Diploma strategy and planning for more senior folks.

Revolution have been tracking 3 students on the course - should be a feature soon on how they are doing - will post here. Any questions, contact me off-list.

Dave Chaffey
============
Internet Marketing trainer, consultant and author
eResources and Books: http://www.marketing-online.co.uk
Blog: http://www.davechaffey.com

Hi Tala,

I have just developed an MSc in Digital Marketing for the London School of Business & Finance (www.lsbf.org.uk). This course is starting in September and will give marketers a thorough insight into the world of digital marketing, online media planning, production and marketing.

We will be the first business school to offer anything of the sort in the world - a real opportunity to get on board as an early adopter!

I hope ths helps?

Regards
Thom Poole
Course Director

Hi Tala,

Marketers with a thorough understanding of the digital technologies are in very short supply, and digital skills have proven difficult to quantify or verify. Part of the problem is that digital marketing is a relatively new professional discipline. But, more significantly, no type of professional training or qualification in digital marketing has been available within India.

This is a problem that the IICM has been first to address comprehensively. Digital marketing is the present and the future. It brings new ways to connect and interact with consumers, customers and prospects. It enables marketers to get closer to their consumers, anticipate their needs, and respond in a more appropriate and timely manner. It also enables organizations to build a more enduring and productive dialogue with their customers.

International Institute of Creative Marketing

The International Institute of Creative Marketing has been founded by Creative Merchants, one of the worlds leading Digital Marketing company for the professional development of creative practices in direct, data and digital marketing.

It sets standards and promotes professional excellence by providing comprehensive professional development and training through education, qualifications and information services of the highest creativity & quality.

The IICM is at the leading edge of one-to one marketing and is dedicated to keeping the marketing profession abreast of creativity from around the world, new technology, new media and the latest business practice.

Do visit us at http://www.iicm.in

Regards,

Amit Gupta
Director
IICM.in