Research Director at Aqute Research
06 April 2005 18:28pm
The Guardian newspaper has launched an RSS feed for its Guardian Online section.
This comes on the back of a tradition of blogs and RSS feeds from our major media. The Telegraph has offered XML feeds for months. The BBC has also been offering RSS feeds for some time now, for various content channels. The BBC runs a technology blog, as does The Guardian. BBC Radio has started to offer podcasts and its “listen again” radio is very popular.
Clearly in the UK, unlike the US, the major media organizations are not afraid of the self-publishing wave, and are in fact embracing it themselves with enthusiasm.
This is just as well, given that the personal blogging/podcasting market in the UK is not as developed as in the US. Hopefully as the popular media organizations make these technologies better known, they will encourage more bloggers and podcasters to start up.
Also, the way the sector is emerging in the UK makes it more likely to secure mass adoption sooner. In the US, most of the blogging is being done by, and for, the technology industry. This is of limited interest to most Internet users.
In the UK, where the content comes from widely read sources such as the BBC and The Guardian, there is more of an incentive for the ordinary Internet user to find out what RSS feeds do and why he should do them.
Already the BBC is pushing “ordinary users” to listen to its podcasts. Additionally, these characteristics might help avoid the segregation debate recently making the rounds in blogging circles. Namely, why US bloggers are mostly male and white. If the blogging demographic in the UK is at all reflective of the readerships of The Guardian and the BBC, we should end up with a more diverse and representative blogging community.
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