Editor at MarketingStudies.net
22 June 2005 22:48pm
In this final part of the RSS metrics interview series Stuart Watson of Syndicate IQ and I take a closer look at what specific RSS metrics mean, advanced metrics systems, the RSS metrics space and using RSS for SEO.
a] Defining specific RSS metrics and what specifically do they mean.
b] How to define RSS open-rates? Can we get close to the definitions we know from the e-mail marketing world? What are the problems of calculating open-rates in RSS?
c] How can we create a relation between RSS metrics, e-mail metrics and web metrics, to get a unified view of what is happening with our online communications?
d] Why are marketers still under the impression that RSS cannot be measured?
e] What companies are there in the RSS metrics space today? Who can you turn to? How do they compare?
f] How can RSS be used for Search Engine Optimisation (SEO)? How does RSS impact SEO? Stuart also gives some concrete tips, advice and experience on this matter.
g] Do RSS feeds impact natural search engine rankings?
Grab the interview here.
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