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eTail Optimisation Specialist at Click Funnel Ltd
22 February 2006 11:38am
Hi there,
We're currently looking into a new search engine marketing measurement solution for our clients, covering both natural and pay per click search and we're wondering what people here consider to be the most important elements of such a solution. Obviously clickthroughs, roi and conversion statistics, but what other features would be desirable or on your wish list if you were looking for such a solution?
Also if you're using such a solution what are the pros and cons?
Any feedback would be much appreciated.
Andrew Allfrey.
www.e-prominence.co.uk
-- at --
23 February 2006 16:17pm
Google analytics
bit of a no-brainer really
http://www.google.com/analytics/feature_kcc.html
as long as you are prepared to join the waiting list for it
jon
On 11:38:36 22 February 2006 AndrewAllfrey wrote:
eTail Optimisation Specialist at Click Funnel Ltd
23 February 2006 16:48pm
Hi Jon,
Thanks for your advice. We already use Google Analytics however ... we managed to sign up right at the beginning. We're looking for a more search specific package however rather than just a web analytics package that does everything including washing the dishes!!
Thanks anyway!
On 16:17:59 23 February 2006 jonbovard wrote:
-- at --
24 February 2006 12:06pm
in that case its worth mentioning that some of the WA vendors offer bid mangement tool for PPC. Websidestory, Omniture and Coremetrics spring to mind as offering this service with integrated ROI and Search tracking
Webtrends also features pretty cool Seartch ranking tools
none of the above are cheap
jon
On 16:48:27 23 February 2006 AndrewAllfrey wrote:
ClickThrough Marketing Ltd
27 February 2006 10:47am
We use (and recommend) IndexTools.com. It's great on search and PPC tracking, and keeps getting better.
Phil Peter
www.clickthrough-marketing.com
On 11:38:36 22 February 2006 AndrewAllfrey wrote:
Head of eBusiness at Bupa International
28 February 2006 07:41am
Hi,
For the last 2 years we have been using StatLynx from a company called TraceWorks. StatLynx is a so-called Marketing Intelligent Tool. The tool is quite user-friendly and easy to setup and not as complex as WebTrends.
This is what the company say about the tool:
StatLynx 3.0 can differentiate between all types of traffic, whether originating from search engines, banner and email advertising, website links, or direct traffic. Users can see exactly when, where and how visitors reached their site and at what point visitors became customers. Not only does StatLynx 3.0 show exactly where online business originated, but it also calculates your marketing costs, income and return on investment (ROI).
Have a good day.
Mette Nøhr, Web Manager
International Health Insurance danmark a/s
www.ihi.com
On 11:38:36 22 February 2006 AndrewAllfrey wrote:
Manager at Anagram
28 February 2006 08:15am
Hi - I've found click tracks to be the best analytics software I've used to date. It provides a unique approach to web analytics, which is quite impressive. Check their site out as it has detailed information with video files etc.
www.clicktracks.com
Cheers - Jared.
On 07:41:15 28 February 2006 MetteNohr wrote: