Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
28 April 2004 20:59pm
..and another Google related tip for identifying sites to link to you.
Use www.googlealert.com to notify you of when your brand or related keywords is mentioned on another site (but not necessarily linked to). The you can contact site owner with a view to arranging a link with your preferred key phrases incorporated.
Google itself has just launched a similar tool in Beta:
Of course, both tools are useful for 'reputation management' anyway.
Internet Marketing trainer, consultant and author
eResources and Books: www.marketing-online.co.uk
Online Marketing Consultant at Box UK - www.boxuk.com
29 April 2004 11:21am
There is a much better method (IMHO) of checking bacward links rather than using the 'link:' syntax, which I don't find to be particularly useful at all.
Instead of using the link: command try:
(You will also see sites that inlcude the URL but don't link to you - but this isn't necessarily a bad thing).
Hope that helps,
Box UK - Internet Development and Consultancy
On 11:48:36 28 April 2004 Ashley wrote:
>3. Check “backward links” to
>competitors’ sites. Go to google.com and use this
>syntax: link:www.blue-widgets.com to find people who link
>to bluewidgets.com. You can get an idea of who already
>links to you but you should do the same search for people
>who link to your competitors as they might well be
>relevant linking partners too.
Internal Account Manager at Personal
29 April 2004 12:14pm
In reply to john Duffy, one of the hardest part of pitching our PPC management services is to convince our prospects to put some decent/relevent content in the first place, not always easy to get them to budget for that as well. We have recenttly lost an account from a company not prepared to invest into proper content and procedures to capitalise on the trafic we were generating for them...Sometimes you want to pull your hair out ;)
Freelance Web Consultant at architxt.net
29 April 2004 12:16pm
A useful site for this kind of research is http://www.marketleap.com/services/freetools/default.htm
(free) tools are:
1. keyword verification - tells you on what page your site is placed for any keyword on a number of SE
2. search engine saturation - tells you how many pages SE have indexed (linking through so that you know which ones they are)
3. Link popularity check - name says it all :)
2 and 3 also have a great trend/history utility so you can check your progress.
On 11:21:42 29 April 2004 Daniel Phillips wrote:
>There is a much better method (IMHO) of checking bacward
>links rather than using the 'link:' syntax, which I don't
>find to be particularly useful at all.
>Instead of using the link: command try:
>(You will also see sites that inlcude the URL but don't
>link to you - but this isn't necessarily a bad thing).
>Hope that helps,
>Box UK - Internet Development and Consultancy
>On 11:48:36 28 April 2004 Ashley wrote:
>>3. Check “backward links” to
>>competitors’ sites. Go to google.com and use
>>syntax: link:www.blue-widgets.com to find people who
>>to bluewidgets.com. You can get an idea of who
>>links to you but you should do the same search for
>>who link to your competitors as they might well be
>>relevant linking partners too.
Re-writing the URLs doesn't usually have a direct benefit in terms of SEO (although as mentioned earlier in this thread, there are some dynamic URLs that end with the id that can result in most of your site not being spidered).
However, a definite benefit from re-writing the URLs is seen when people link to your site. Ideally, you want them to use specific anchor text, but more often than not the anchor text for the link will be the URL itself.
Having an 'optimised' URL for each page means that by default the anchor text for the incoming links will be better than having URLs that only contain random strings.
So if I was to link to this page using the URL as the anchor text:
it does at least inlcude the words "search engine optimisation dynamic product content" - at least some indication of what the page is about to both the search engines and potential visitors who see the link.
On 14:36:34 28 April 2004 Ashley wrote:
>[NB The whole forum / SEO / mod rewrite / dynamic URL
>discussion has been had in depth before - read the thread
>starting at http://www.e-consultancy.com/forum/100305-
>I wouldn't call it 'hiding' but, yes, we do use a mod
>rewrite to "flatten out" our query string URLs
>to become 'static' pages. When we initially did this about
>6 months ago or so it did make a big difference to our
>traffic as more pages crawled. However, since then the
>spiders have got clevere and (I understand) can crawl
>query strings with up to 2 or 3 parameter values in them.
>So you don't *have* to do it and I'm not even convinced it
>makes much difference to have the search term in the URL
>itself but, hey, it hasn't done any harm either.
e-world Ventures Ltd
04 May 2004 18:26pm
Some interesting points raised. Ashley, your point about link experts is spot on. Our recent research into the last Google algorithm change showed two major changes. Firstly they seem to record how many links you have pointing to your site and if this number dramatically increases then you will be penalised and not taken off the index but will not show until your remove some links. This is good news as it helps to weed out the unethical SEO companies using link farms etc. Secondly it seems that only some sites that point to you will improve your rankings. We term these as a Google authority site. We now estimate that it could take up to 6 months to achieve a high ranking in Google if starting optimisation from scratch. Of course this provides an extra service to offer clients.
Google benefit the most with more pay per click advertising for new sites to achieve immediate results. The older sites with high link popularity will be harder to move. There is a definite need to carry out offline advertising/affiliate schemes as part of a broader marketing mix
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