Hi Mette,

Without having experience of create PPC campaigns for those regions of the globe, my advice would be to create both english and local language variations. Your stats will indicate exactly how good/bad your PPC adverts are and through experience gained you will be able to alter the campaigns to suit.

Whilst English is the predominant language used on the web, it is by no way exclusive, perhaps a mixed range of adverts would really benefit you.

Hope that helps

Karl Moyse

On 11:58:22 27 October 2006 MetteNohr wrote:

Hi there,

We are planning some PPC campaigns and targetted landing pages (in English) in Asia. In that connection I was thinking whether searchers from India, Malaysia, Hong Kong, Singapore would use English keywords or their local language to find a product or service? Target group is High Networth Individuals looking for International Health Insurance.

Can anybody help?

Mette Nøhr
Web Manager
IHI (www.ihi.com)