09 July 2007 14:02pm
Hi everyone, I am carrying out a research for Middlesex University on issues in E-commerce sites' purchase process. The issues can be usability issues or the cognitive issues which lead you to abandon the shopping process. I will be really grateful if you share your experiences on any e-commerce site which will help me to gather my initial data.
Angel Investor / Entrepreneur at Misc.
10 July 2007 08:41am
Will you be publishing your results anywhere?
CEO at Econsultancy
10 July 2007 10:28am
Have you read our recently published Online Retail 2007: Checkout Special?
And its sister publications Online Retail User Experience Benchmarks 2006 and Online Retail User Experience Benchmarks 2004?
There's a whole load of excellent stuff in those reports on all the issues you mention - written by Mike Baxter (a former Professor of Design & Communication). In his early days he famously studied where pigs shit - clearly an ideal grounding for figuring out why people buy online (or not)...
Ashley FriedleinCEO E-consultancy.com
10 July 2007 11:11am
Yes, I have read the report and it is very informative. But I would like to do my own research as well as available literature review. Thanks for the comment.
10 July 2007 11:13am
Hi PJ wilkinson, I will be publishing my results. I will let you know where. Are you interested?
10 July 2007 12:10pm
of course :-)
The Usability and User Experience Beginner's Guide aims to be the first step in a journey towards becoming an in-company expert in UX, which is central to the performance of your website. It is free to Bronze members and higher.
How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries. Both reports focus on how consumers interact with e-commerce brands, conduct product research and the different factors in the buying decision-making process.
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