trying to read your mind here - have you tried split testing "£" against "GBP" in your subject lines & measuring the respective open/clickthrough rates? Also - if you don't already do it, it's worth urging your email subscribers to 'whitelist' you in any welcome email you send out post-opt-in.

I hope that helps! I hope I guessed right!

daniel

Hi Neil,
I imagine many corporate filters would pick up this as potential spam but their content filters are stricter than the likes of Hotmail, Yahoo and AOL. These tend to look at your reputation more than content although this is still an important factor.

As long as you test your email against the big three (Hotmail, Yahoo and AOL) before you send you should have no problems with these. A typcial consumer list might be comprised of 70% of these addresses.

From experience we have had no issues with our clients sending £ signs to B2C lists but I cannot remember a B2B client who has used it.

Sean

On 08:42:19 2 August 2007 NeilRobbins wrote:

Sorry about that - I was getting XHTML error messages in the 'preview page' each time I tried to post, and subsequently the message was posted blank.

Here goes...

For the attention of all you email broadcasters out there...

There is a school of thought that suggests £ signs will almost certainly spell doom for any email campaign that uses it in its subject line. Its spam trigger suicide.

However, Ive seen a growing number of email messages being delivered successfully into my inbox using £ signs.

• Can anyone share their experiences in using £ signs in email campaigns?
• How was deliverability?
• Were open rates affected?
• Can anyone confirm that Pounds DO trigger spam filters?

I appreciate that there are ways around it (GBP, Pound, Quid) but I dont think anything works quite as well as a good old £ sign in an ideal spam filter free world.

We've not done any testing yet and I wanted to hear about what others experiences were first.

Thanks
Neil

Longbow First Aid Products Manufactory
(ever used name: Foshan Longbow Medical and Health Products Factory)
Contact:  Mr.Dong
Add: Zonghe Building, Fengshou Paishuibengzhan, Chancheng District, Foshan City, Guangdong Province, China
Post Code: 528000
Tel: 86-757-82736859 82730710 82730810
Fax: 86-757-82736852
E-mail:
website: www.chinalongbow.com

Longbow First Aid Products Manufactory (ever used name: Foshan Longbow Medical and Health Products Factory) is a professional manufacturer on medical and health care products. We devote ourselves to research and producing of first aid kits. They are widely used in daily health,first aid.And they are also good promotion gifts. With excellent quality, service and competitive price, we gain many clients and sell our products to many countries in Europe,Oceania, Mid-east and Southeast Asia.

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