Recommended research
Ad Serving Buyer's Guide
Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.
Best Practices in Digital Display Advertising
Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a comprehensive overview of display media advertising. Tailored to marketers who are attempting both branding and direct response, topics covered include emergent technology, key changes, and guidance on how to discover, buy, serve, and measure digital display media advertisements.
Tradestamp
05 September 2006 01:12am
Hi,
I am James and I am a new user to this forum. What a great site!! I have a very simple question which will highlight a degree of ignorance I am sure. Is there a rule of thumb number of visits to a site required before one can seriously contemplate trying to encourage advertisers to place ads. I am just looking for very vague ideas, but appreciate that there are many variables at play.
Many thanks for your time
James
Managing Director at Blowfish Digital
05 September 2006 10:07am
There are vairous options available depending on traffic size from affliate routes , to selling all your inventory in bulk to a network which both would be easier in terms of initally generating revenue and allowing you to look at more bespoke options on going as traffic hopefully grows
email me if you want more info
F
CEO at Econsultancy
05 September 2006 10:20am
Hi James
Glad you like the site. I think the short answer to your question is 'no, there is no rule of thumb' other, perhaps, than 'can you proove you are reaching an audience whom advertisers would be prepared to pay to get in front of?'.
Obviously, it very much depends on your market. B2B tends to be much lower volumes but higher value. It's not about the number of visits, but *who* is visiting and how much they might be worth to any advertiser. Clearly this means you'd need to capture data on your visitors to be able to profile them in this way.
As Farhad points out you don't actually need to do any direct selling yourself. You can add code to your site which will display network inventory for you, or, you could always just add in Google ad, Yahoo! publisher ads etc. That's very easy and might give you an idea on what your audience respond best to. Then you can start to build up your premium, direct, selling.
You might want to have a look at my post "Site adverts - hierarchy of different types, values" - I guess you could start at points 3 or 4.
Regards
Ashley Friedlein
CEO
E-consultancy.com