Sky opens for mass market interactivity
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Founder, Editor, Interactive Television Evangelist at informitv
15 June 2004 23:43pm
BSkyB has revealed that it is working on plans that could significantly simplify the delivery of mass market interactive television services.
The UK satellite television operator is planning to expand the facilities for internet style services to extend the use of interactive television in the electronic society.
The news follows shortly after the announcement that Sky is to launch a free-to-air satellite service. Informitv understands that the plans have the backing of Sky’s Chief Executive, James Murdoch, and further announcements are expected in coming months.
Ian Valentine, Technical Alliances Director for Sky Interactive, was speaking at the Interactive TV Forum in London organised by Osney Media.
Informitv asked Ian whether content and service providers will find it easier to deal with the operator and whether some of the current platform restrictions, such as the cost and limited throughput of the return path, will be addressed. The response came in a single word: ‘Yes’.
Further details on
http://informitv.com