14 September 2007 16:05pm
Help please! What kind of response rate would you expect to get from an SMS call to action from a TVC - using a 'win £xx' offer?
Any thoughts/experience welcome!
Managing Director at GoResponse Ltd
17 September 2007 19:37pm
Can't help too much regarding SMS response, but we do handle telephone responses for TV programmes, especially games and gambling channels on SKY etc.
If you want some more info, let me know. Response is very dependant on channel, time of broadcast, etc.
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