Chief Executive at agency2, The social media agency
12 May 2008 14:38pm
We have just completed another round of analysis for another of our travel clients and found the conversion from a link on a travel forum converts 3 times higher than a visitor from adwords and twice as high than a visitor from organic search.
Does any of your analysis show a similar pattern?
ThanksJoelagency:2 The Social Media Agency
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
12 May 2008 15:21pm
Interesting finding but I'd think that this was to be expected to be honest.
I think it's normal for any more-human approach to have a better result compared to a more human-less approach. Wouldn't you say so?
12 May 2008 15:35pm
I have to say before we started bringing in the data, my hunch was that conversions from organic and social media posts would be closer.
joelagency:2 The Social Media Agency
Director at E-Gain New Media
19 May 2008 20:51pm
I guess it depends on how relevant the target phrases. From your initial post you mentioned a travel social media network, which you are comparing to a Paid Search campaign, much of which i would suggest is highly generic.
Personally without knowing the full extent of your study, it sounds a bit like you could be comparing apples with pears
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