Director at www.Infragolf.co.uk
23 June 2007 11:56am
Hi all, regarding advertising on social networking sites, at what level of traffic could one start taking on advertisers, and what kind of costs would one charge?
Copywriter at Scribbles Writing Services
29 June 2007 11:32am
That's not a simple question to answer. The standard response would be that you can charge what you like at any point in time so long as people are prepared to pay. I have run a social networking site for a year and a half now and I have found advertisers quite reluctant to pay large sums of money. My site gains around 10,000 visitors a month, so that makes me small-fry in the web world, but I did manage to gain a few advertisers.
Many websites offer pages/directories for advertising in and charge an annual fee, something nominal like £30-50 for the year. Unless you are in a niche industry or you are dealing with high end services or products you really need to be gaining around 30,000+ visitors a month to charge advertisers decent monthly rates.
Most advertisers at that level will need you to charge them on a per thousand impressions basis, so results based, and you will need to have some fairly sophisticated software on your site monitoring this so you are able to provide them with proof of impressions and click through rates.
You could also consider any number of companies on the web that will provide you with banners from third party companies (some of them very well known) that will pay you on results (click throughs, or sign ups).
Hope this helps.
RichardScribbles - Web Copywriting ServicesOur imagination working for you
09 July 2007 14:27pm
We can help you in getting links with websites from the same industry with better page rankings, which will definately increase the level of traffic to your website. In order to get more information on the same , you can email me at maureen.young AT epurplemedia.com
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