Recommended reports
UK Social Media Statistics
Econsultancy's UK Social Media Statistics document is one of 11 individual downloads that make up Econsultancy’s UK Internet Statistics Compendium, a comprehensive compilation of statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
Alternatively, see our B2B Content Marketing Best Practice Guide or Social Media Management Systems Buyer’s Guide.
Senior Consultant at MMT Computing plc
25 April 2001 09:37am
The following 2 articles from cyberatlas make interesting reading. They're basically pointing out the mismatch between what many consumer goods site owners think is important on their site and what their customers think. The sumamry is that many e-tailers don't understand WHY their customers shop online, placing a low importance on features which their customers think are crucial.
http://cyberatlas.internet.com/markets/advertising/article/0,,5941_751271,00.html
http://cyberatlas.internet.com/markets/advertising/article/0,,5941_751271,00.html