Recommended reports
SEMPO State of Search Marketing Report 2011
The State of Search Marketing Report 2011, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 900 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.
Online Measurement and Strategy Report 2011
An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which companies are able to develop a coherent measurement strategy.
Assistant Director of Services (Information & Multimedia) at Breast Cancer Care
17 March 2008 16:43pm
Hi,
I read last week here the article 10 things Tesco can do better online.
I searched for tesco on Google and was surprised to see a search box to search tesco.com directly from the first result of Google.
I use Google a lot but I had never come across that.
I took a screengrab here
I searched other brands Waitrose have it. Not Sainsbury's
NHS no. NHS Direct yes.
NME yes.
BBC no.
Amazon no.
Is that something brands have to pay for?
Bertie
Consultant at Independent Consultant
18 March 2008 09:21am
You can read more about this at Netrank's blog http://blog.lbi-netrank.co.uk/google-testing-site-search-boxes-within-serps/ and an update here http://blog.lbi-netrank.co.uk/google-sitelinks-search-boxes/
Regards
Marc
On 16:43:56 17 March 2008 BertieB wrote:
CEO at Econsultancy
18 March 2008 09:28am
Hi Bertie
Not just search boxes but product/price comparison is starting to creep in. Did you see my post on Just how much of the customer journey will Google own?
Ashley
Assistant Director of Services (Information & Multimedia) at Breast Cancer Care
18 March 2008 15:50pm
Thanks for the links.
Ashley I have now read your post.
Google are also popular with the third sector.
UK registered charities can benefit from a Google Adwords grant (virtual money placed in our account); from what I've heard the grant is between £100/day to £1000/day and a maximum bid of 50p to £1.
A couple of weeks ago, Google Analytics asked if we wanted to share our data. So they are moving into benchmarking as well...
Retired at Retired
26 March 2008 14:34pm
And it is making some US retailers quite unhappy. They would rather customers did their searching on their own sites, not on google where all their competitors are advertising.
http://www.nytimes.com/2008/03/24/business/media/24ecom.html
Bob