Recommended reports
Online Measurement and Strategy Report 2011
An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which companies are able to develop a coherent measurement strategy.
Alternatively, see our Web Analytics Buyer's Guide 2012 or Twitter for Business.
CEO at Econsultancy
09 February 2006 10:31am
There are further loud rumblings in the web analytics jungle (following the announcement of the free Google Analytics)...
Not only have WebSideStory merged with Visual Sciences (the WebSideStory / Omniture battle heats up one notch higher...) but Bob Chatham, web analytics industry analyst at Forrester Research, has left to join Visual Sciences.
And not just him. Eric Peterson, web analytics analyst at Jupiter Research has also left Jupiter to join Visual Sciences.
So, the two leading web analytics analysts, have gone over to the vendor side... Who now can we trust? E-consultancy, of course... ;)
(I await a ludicrously highly paid job offer from our friends at WebSideStory...)
Ashley Friedlein
CEO, E-consultancy.com
-- at --
09 February 2006 18:12pm
Makes me wonder who can continue to compete with these guys.
So that leaves
- Omniture (2nd biggest and catching up fast)
- Coremetrics (3rd biggest)
- Webtrends (biggest)
- Visual sciences/WSS (now the biggest vendor???)
My guess is that in 12-18 months there will be only 3 names left on my list above
I wonder who is going to eat who?
anyone keen for a wager?
Jon