CEO at Econsultancy
09 February 2006 10:31am
There are further loud rumblings in the web analytics jungle (following the announcement of the free Google Analytics)...
Not only have WebSideStory merged with Visual Sciences (the WebSideStory / Omniture battle heats up one notch higher...) but Bob Chatham, web analytics industry analyst at Forrester Research, has left to join Visual Sciences.
And not just him. Eric Peterson, web analytics analyst at Jupiter Research has also left Jupiter to join Visual Sciences.
So, the two leading web analytics analysts, have gone over to the vendor side... Who now can we trust? E-consultancy, of course... ;)
(I await a ludicrously highly paid job offer from our friends at WebSideStory...)
-- at --
09 February 2006 18:12pm
Makes me wonder who can continue to compete with these guys.
So that leaves
- Omniture (2nd biggest and catching up fast)
- Coremetrics (3rd biggest)
- Webtrends (biggest)
- Visual sciences/WSS (now the biggest vendor???)
My guess is that in 12-18 months there will be only 3 names left on my list above
I wonder who is going to eat who?
anyone keen for a wager?
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register