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Owner at Boat Tech
22 May 2007 10:52am
I am trying to sell 23 quad bikes. I purchased a not inexpensive Web Window ad in the Sunday Observer directing interested parties to my site. I did not get one response.
I thought you may be interested in this information and may have some suggestions on how I can search out some prospects. As always my marketing spend is limited and now significantly in the red.
Freelance Web Consultant at architxt.net
22 May 2007 11:33am
I would give Google AdWords a go, as well as advertising on relevant sites.
Assistant Director of Services (Information & Multimedia) at Breast Cancer Care
22 May 2007 15:08pm
I would sell them with a "buy now" option on Ebay.
E-Business Consultant at Dan Barker
22 May 2007 15:56pm
when you say you didn't get 'one response' do you mean you didn't get a single site visit, or didn't get any communication/purchases from site visitors?
what's the URL of the site?
Owner at Boat Tech
22 May 2007 17:51pm
On 15:56:22 22 May 2007 danielb wrote:
My web site is www.boattech.co.uk I did not get any positive responses in the form of queries ,orders or other requests. I do not have stats on traffic trough my web site over the period after the add.
Managing Director at Shine Marketing
23 May 2007 11:05am
I don't wish to be harsh, but I imagine even if the ad had driven good volumes of traffic none of it would have turned into sales on that site.
A few points worth looking at:
- The homepage of the site has nothing to do with quad bikes, it is about boats
- when you get to the quad bikes page there is almost no information on itI looked twice at the site before I spotted the 'more information' link
- There is no phone number, and you are trying to sell a product worth almost £1,000
- Most of the product description is dedicated to a disclaimer
- The copy talks about delivery to the UK mainland yet your contact details are in Herfordshire?!
If this is a venture you are looking at carrying on in the long term, I'd suggest talking to a professional about the site, otherwise I'd set yourself up on Ebay and put some ads in Loot or a magazine dedicated to quad biking.Selling a product at that price point online is going to need some serious work to get the confidence of your customer. At the moment it looks like an afterthought to make a fast buck.
Sorry to be so negative but I wouldn't want you to go away with the idea that selling a product like that online is going to be easy.
Owner at Boat Tech
23 May 2007 15:40pm
Thank you for your advice. It is true that the extension to my normal site was rushed trough to facilitate the add. I am looking into Google Adds and will rewrite by web site with your points in mind. Thank you for your interest and comments.