1. Frances King

    Self

    23 July 2007 20:48pm

    Frances King

    Hi,

    I'd be very grateful if anyone can recommend training courses that cover effective copywriting for search engine optimisation. (I don't need a course on copywriting, and courses on 'writing for the web' are too generic.) Ideally, I'm looking for a course that provides some kind of certification or accreditation.

    Thanks very much.

    Loulou.

  2. Vivien Underwood Staff

    Head of Professional Development Services at Econsultancy

    24 July 2007 09:25am

    Vivien Underwood

    Hi Loulou,

    Our Search Engine Marketing course covers copywriting in quite some detail, looking at key word choice, density and maintaining readability, as well as providing tips on creating SEO friendly meta data, title tags and key word rich links.  The course also provides a great overview of SEM which you would find useful in terms of context for your copywriting.

    More details are available at:

    http://www.e-consultancy.com/knowledge/training/category-6-1/search-engine-marketing.html

    Viv.

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