Marketing Executive at EmailAppenders
09 May 2006 17:40pm
In today’s competitive market, you just cannot afford to lay your eyes off any marketing medium; and internet is the fastest growing one, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media.
Even when you place your ad in a specialty magazine or newspaper, you can never be sure of who reads it, you have to select a diffused target audience profile; but in the case of e-marketing there’s no limit to how specific you can get. You can know exactly who your audience is – even their age, sex, credit score, likes and dislikes!
There are many mailing list vendors in the market, who have collected millions of contact records through several sources. It makes a lot of sense to invest in a detailed mailing list now, so that you can run a full-circle marketing campaign. Through these customized mailing lists, you can select each one of your targets based on geography, age, income, spends, and many other parameters, so that you can tailor-make the message based on your specific target profile and hit the right buttons. What’s more; you can easily keep your contacts updated about your offerings regularly, and give out detailed information as requested by them. There is no other better way to reach even very niche audience than through email marketing.
Email marketing can help you deliver the right content to the right prospects at the right time in the selling cycle. It is a very cost effective, high response, and opportunistic medium for communicating with customers and has the power to bring huge benefits to your business. Go ahead, invest in a good mailing list, initiate extremely targeted e-mail campaign and see your profits grow. Many of your competitors are doing it already!
MD at tocmag.com
10 May 2006 09:48am
Who is the best list provider for targeted email lists in the. We need lists for
uk new media marketers
CEO at Sensorpro.net
11 May 2006 13:15pm
Looks like a great new product you've got there. Judging by the numbers on your website, you already have a good number of opted-in subscribers and that's the best place to start. Purchasing a list will be a waste of energy since many on that list will not have subscribed to tocmag. Sending them an unsolicited email is a poor investment and not legal. Your efforts will be better directed towards creating a campaign around growing your subsriber base. Using a good enterprise level email marketing tool with promotions and deals for existing subscribers to recommend your product is relatively easy to do. May I recommend Spinnakerpro, your first campaign is free -this product has a proven track record for helping customers grow their subscriber base-
11 May 2006 21:31pm
Thanks for the kind words and the useful information. I am on my way to check out spinnaker pro.
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