27 June 2007 12:20pm
Does anyone have any firm views on how sub-domains impact on SEO activity or whether it is best practice in managing a corporate website?
Internet Marketing Manager at Optimised Media
27 June 2007 20:54pm
Hi SanjayGoogle treats each subdomain as its own domain. As such its impact on Search Engine Optimisation should be the same as having a completely separate domain. If using subdomains you need to look out for issues such as duplicate content. Using subdomains is ideal for online reputation management as well as the obvious benefit of dividing up content. However from an SEO point of view you need to be careful that your main domain is not impacted by the change in content.
Hope that helps
Owner & Operator of Optimised Media,UK Online Marketing solutions. Services Include: Pay Per Click Management, Online Marketing Consultancy & Online Marketing London
The SEO Best Practice: Planning and Strategy Guide is part of Econsultancy's renowned SEO Best Practice Guide and is has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers the basics of paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Six other sections are available.
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register